A lady came into the office to buy sunglasses for her daughter. We will call her “Mrs. A.” After carefully choosing her new sunglasses she discovered that her vision plan benefits covered the entire cost of the new eyeglasses. Needless to say, she was very excited about her good fortune. Meanwhile, another optician was working […]
March Nightmare
For practice owners across the country, the third week of March is one they will never forget. News of a spreading pandemic turned into solid guidelines from the Centers for Disease Control to limit non-essential health care services, especially “routine eye exams” across the U.S. The drumbeat was picked up by state and local authorities […]
Bob Tatum – treasured and rewarding relationships
Bob began his journey to PVG many years ago as a delivery person for a wholesale optical lab in Raleigh, NC. After converting to the retail side of eye care, he became a NC licensed optician in 1985. After mastering the optical side (our words,) Bob spread his wings and ventured into eyewear and lens […]
Reflect and Reset
The mitigation efforts brought on by the COVID-19 pandemic have allowed us to pause our hectic lives and spend time reflecting and resetting in some critical areas and by using some pointed questions: Financial – What is the status of our reserves? Are we spending every dollar wisely? Are our investments reaping rewards and benefits? […]
Practice Unique: Lessons from the Pandemic
All things considered, the strength of private eye care practice resounds in their unique approach to the patient experience and their responsibility to the people they serve. In our experience of serving numbers of private eye care practitioners as they surmounted the COVID-19 crisis ― including shutdown, navigating employee and patient concerns, and subsequent planning […]
7 Ways Get Discovered is the Best Online Marketing Program for Eye Care Practices
The Get Discovered online marketing program has helped hundreds of thousands of patients find a local eye care source. Quality– Our websites are well-designed and original, with no templates or cookie-cutter approaches. They are completely personalized and more robust in dynamic content and quantity. Search Engine Optimization – SEO is an ever-changing and adapting art. […]
“Breathtaking”
“Breathtaking” is the word most often used when people walk in to Oman Eye Care and see it for the fist time. The business park exterior gives few hints to the spacious, contemporary interior. The office space is a merge of two suites in a well-established business park on a busy road in Greensboro.
“Just because you are in the country doesn’t mean you don’t want the best.”
Drs. Gossett and Ward have practiced in the picturesque mountains of Western North Carolina for more than 40 years. He is from just up the road in Murphy and she was a big city girl from Charlotte. Together they pioneered new technologies and vision treatments. Family Eye Care Professionals of Franklin, North Carolina prove that […]
Police Dogs, e-sports, and “Almost Heaven” southern West Virginia
Some of the best whitewater rafting in the country is on the New River. The Appalachian Trail, Pipestem Resort and Hawks Nest make it an outdoor-lovers paradise. The people are proud of their working-class roots and spend their time cheering for their local sports teams, going to church, and raising families. Appalachian Eye Care is […]
Make your social media content more effective and engaging
A common misconception among business social media users is that it provides a great way to throw some free advertising up and gain more exposure for the brand. With billions of people around the world using social media it should be a part of the overall digital marketing plan. However, before we truly know how […]
